As a top business motivational speaker, I have seen the attention-grabbing power of a well-told story many times. Virtually everyone reading this article (at least in the USA) will be familiar with the following story. After weighing in a 425 pounds, Jared Fogle decided to go on a ‘Subway Diet’. And, over a period of time, dropped to 180 pounds. Amazing! And just as amazing was the response by Subway’s market. On January 1st 2000, Subway introduced Jared in a regional ad campaign. On January 3rd, the chat-show superstar Opera ...Read More